As a Christian entrepreneur, stepping into the business world can feel daunting. But the great news is you don’t have to have everything figured out to make an impact. Your purpose is already within you, and your first product or service offer is the key to unlocking the potential God has planted in your heart. Let’s break down the process so you can create something that serves your audience and aligns with your purpose.
 

1. Seek Clarity on Your Calling

Before diving into product creation, take a moment to pray and reflect. Ask God to clarify how you’re called to serve others. This will help you develop a product or service offer that is true to your values and aligns with your passions. Remember, you’re not just building a business but fulfilling a purpose.

Scripture Reference: Proverbs 16:3 – “Commit to the Lord whatever you do, and He will establish your plans.”
 

2. Identify Your Ideal Client

Think about who you’re called to serve. Who do you want to help? What struggles are they facing, and how can you solve their pain points? Identifying your ideal client will guide you in crafting a product or service that speaks directly to their needs.

Tip: If you’re unsure who your ideal client is yet, think about your journey. Who could benefit most from your experiences and the lessons you’ve learned?
 

3. Solve a Problem or Provide a Transformation

The most successful products or services solve a problem or provide a transformation. Think about how your product or service will improve your client’s life. Do they need help with a specific challenge? Do they desire a transformation in their personal or professional life? The clearer the problem or transformation, the more your offer will resonate.

Scripture Reference: Matthew 7:7 – “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.”
 

4. Start Small – Test Your Idea

It’s tempting to want to launch a big product with all the bells and whistles, but starting small is key. Consider creating a simple version of your product or a service offering that you can test with a small group of people. This allows you to gather feedback and refine your offer based on what your customers actually need.

Tip: Create a minimum viable product (MVP)—a version of your product or service that includes only the essential features. This allows you to test, iterate, and improve.
 

5. Set a Price That Reflects Your Value

Pricing your product or service is an important step. You want to be confident in the value you’re providing. Reflect on the transformation your offer provides and set a price aligned with that value. Remember, your time and expertise are worth something, and it’s okay to charge for the value you bring.

Scripture Reference: Luke 10:7 – “Stay there, eating and drinking whatever they give you, for the worker deserves his wages.”
 

6. Create a Clear Offer and Call to Action

When crafting your offer, keep it clear and straightforward. Ensure your audience knows exactly what they’ll get when they purchase or sign up for your product or service. Your call to action should guide them step-by-step on how to take the next step, whether it’s scheduling a consultation, making a purchase, or signing up for your email list.

Tip: Focus on the benefits your client will gain. For example, instead of saying, “I offer coaching,” you might say, “I help Christian entrepreneurs gain clarity on their purpose and confidently take action on their business goals.”
 

Final Thoughts

Creating your first product or service offer is a huge step in your entrepreneurial journey. Take it one step at a time, and trust that with God’s guidance, you’ll create something that serves and transforms the lives of others. By seeking clarity, identifying your ideal client, solving real problems, and launching confidently, you’ll begin to build a business that sustains you and brings glory to God.

If you’re ready to take the next step, I’m here to help you with coaching, mentoring, and a community of like-minded entrepreneurs who are walking the same path.